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〕 | industry = Hospitality and Tourism | products = Hotels and Resorts | revenue = | operating_income = | net_income = | num_employees = | parent = The Indian Hotels Company Limited, Tata Group and Taj Hotels Resorts and Palaces | homepage = (Vivanta by Taj ) }} Vivanta By Taj, is an Indian Hotels chain established in September 2010.〔(【引用サイトリンク】url=http://www.eventfaqs.com/eventfaqs/wcms/en/home/news/Vivanta-by-Taj-launch-by-Showt-1284521421360.html )〕 It is a part of The Indian Hotels Company Limited, a subsidiary of the TATA Group. ==Introduction== The brand Vivanta was born as a part of Taj Hotels Resorts and Palaces' (also known as The Indian Hotels Company Limited) brand architecture exercise. With this the brand rolled over 19 of its hotels to the new brand.〔(【引用サイトリンク】url=http://www.hotelnewsnow.com/Articles.aspx/4010/19-Taj-hotels-migrate-to-new-Vivanta-brand )〕 This brand architecture exercise was a part of their previous launch of The Gateway hotels〔(【引用サイトリンク】url=http://www.moneycontrol.com/news/business/indian-hotels-launches-gateway-hotel_355858.html )〕 which is marketed as an Upscale brand. Vivanta by Taj is marketed as an Upper Upscale Brand which is flanked by the Taj in the top-end luxury department. The term Vivanta comes from the term 'bon vivant', which signifies sophistication and appreciation for the good things in life and also from the attributes of vividness and vivacity. 抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』 ■ウィキペディアで「Vivanta By Taj」の詳細全文を読む スポンサード リンク
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